How to Win EV Charger Installation Jobs

EV charger installation is one of the most significant growth opportunities for UK electricians over the next decade. The UK had over 1.1 million pure electric vehicles on the road by early 2026, and that number is growing rapidly as the ban on new petrol and diesel car sales approaches in 2035. Every new EV owner who has off-street parking is a potential customer.

Beyond volume, EV charger jobs have attractive economics:

• Average job value: £400–£800 including unit and installation
• Typical time on site: 2–4 hours for a standard domestic installation
• Materials cost: relatively predictable once you settle on a preferred unit range
• Grant availability: OZEV's EV infrastructure schemes have driven demand among businesses and housing providers

The work is also technically satisfying — more involved than changing sockets, but well within the capability of any qualified electrician who gets the right training. And crucially, customers installing home chargers are often homeowners with disposable income who will return for other electrical work.

You can legally install a home EV charger as a competent electrician under Part P, but to access certain grant schemes and to be listed on manufacturer approved installer networks, you need additional accreditation. There are two main routes:

OZEV Approved Installer

OZEV (Office for Zero Emission Vehicles) approval allows you to install chargers under government grant schemes. The exact scheme requirements have evolved — check the current OZEV approved installer criteria at gov.uk. Generally requires:

• Level 3 electrical qualification
• BS 7671 18th Edition (current)
• 2391 inspection and testing or equivalent
• EV charging-specific training (several providers offer 1–2 day courses for £200–£500)
• NICEIC, NAPIT, or equivalent scheme membership

Manufacturer-specific accreditation

Major charger manufacturers — Andersen, Ohme, Pod Point, Rolec, Zappi (myenergi), Wallbox — all have approved installer programmes. Getting approved by one or two popular brands lets you appear on their installer finder tools, which drive leads directly from customers who've already decided on a charger brand. The training is usually free or low-cost (half day to one day) and is delivered online or at regional centres.

Start with one or two brands that are popular in your area, get comfortable with their products, and expand from there. Customers often come to you having already researched charger brands — being an approved installer for their preferred brand closes the sale.

EV charger pricing varies significantly depending on the charger unit, installation complexity, and any additional electrical work required.

Typical price components:

• Charger unit: £200–£600 (depending on brand and spec — smart chargers with load management typically £300–£500)
• Standard installation labour: £150–£250 (straightforward run from consumer unit, less than 10 metres)
• Additional cable run: £80–£150 extra for longer runs or through walls
• Load management / CT clamp: £50–£100 extra for installation
• Consumer unit upgrade: if required (older boards may need spare capacity), price separately

Typical total installed prices:

• Basic installation, preferred charger unit: £450–£650
• Premium smart charger with load management: £600–£900
• Complex installation (long cable run, garage, older board): £700–£1,200

Build relationships with 1–2 electrical wholesalers for charger stock. Having units in stock (or on next-day delivery) rather than waiting 1–2 weeks is a competitive advantage — customers who want their charger fitted this week will pay a modest premium.

EV charger customers search differently from emergency callout customers — they're in research mode, not crisis mode. They have time to compare options and are often quite well-informed about what they want. Your marketing needs to meet them at the research stage.

Google Business Profile and website optimisation

Add "EV charger installation" as a service on your GBP with specific mention of popular brands you install. On your website, create a dedicated EV charger page targeting "[brand] EV charger installation [town]" terms — e.g. "Zappi EV charger installation in Bristol." These long-tail terms are relatively easy to rank for and convert well because the searcher already knows what they want.

Manufacturer lead programmes

Once you're an approved installer for Andersen, Zappi, Pod Point or others, get listed on their installer finders. These are actively promoted to customers buying their products. Leads from manufacturer sites are warm — the customer has already chosen the charger and just needs someone to fit it.

Social media — before and after photos

EV charger installs photograph well — a clean Zappi or Andersen charger on a garage wall is genuinely attractive. Before/after photos on Facebook and Instagram local groups perform well and generate enquiries. Tag the charger brand — they often share good installation photos.

Target car dealerships and EV fleet managers

Car dealerships selling EVs often need to recommend charger installers to their customers. Fleet managers electrifying company vehicles need depot chargers installed. These B2B relationships generate volume — one fleet deal can be worth 20+ installations.

Domestic home charger installations are the volume end of the market, but commercial EV charging is where the highest-value work lives. As businesses electrify their fleets and car parks, the electrical infrastructure requirement grows significantly.

Types of commercial EV charging work:

• Workplace charging — installing multiple chargers in company car parks. Often involves load management, dedicated distribution boards, and sometimes grid connection upgrades. These are multi-day jobs worth £5,000–£50,000+
• Public charging hubs — local authorities and property companies installing public chargers. Typically tendered, but smaller councils sometimes work with local contractors directly
• Housing developments — new builds now have Part O requirements around EV charging provision. Working with local developers on new build EV infrastructure is growing
• Hospitality and retail — hotels, supermarkets, and destination venues installing chargers as a customer amenity. Often want fast turnaround and professional finish

Getting into commercial EV work requires stronger insurance (£5–10m public liability), potentially SSIP accreditation (SafeContractor, CHAS), and confidence with larger-scale three-phase work. But the margins are excellent and the repeat business is strong — once you're established as a commercial EV charging specialist in your area, you become the obvious choice for new projects.